UBISOFT
BORN & RAISED IN MONTREAL

A positioning and recruitment campaign for Ubisoft Montreal. In order to promote Ubisoft as part of the fabric of Montreal, we decided to develop the “Born in Montreal” concept to use game characters created here and place them in real life situations in well-known spots around the city (the Mont-Royal Cross, Old Montreal, Mile-End, etc).

CREDITS:

Conception, artistic direction and design: Dpt. / Mathieu Léger

Photo retouching: Visual Box

Additional photo retouching: Ubisoft / Ubik